Saw this on News for Gamers website and they linked their source below which is Playstation Lifestyle who swears they confirmed it with EA. Apparently, this is EA's way to re-pay PS3 users who didn't get a Madden demo last year.
It reads:
"The demo will be available for free download on August 1st on Xbox Live and PSN.
Note that August 1 mentioned above is Friday, but the demo will be arriving on Thursday, July 31 along with the other scheduled PSN store updates."
http://playstationlifestyle.net/2008...station-store/
This is a rumor i found, i dont even believe it.....